A gathering place. A social experience, for the amateur and accomplished alike, that promotes community and self-expression. Unlike anything in art and craft and design for casual, self-directed entertainment, Lark by White Forrest views art as an antidote for an increasingly virtual world. In our tech-driven market economy, consumption suffocates production. Consumption, whether of the latest blog or fast fashion, is cheap and easy. But, easy isn't always fun and cheap isn't always worth the price. Consumers largely have all they need. The modern currency is connection and community. As the world moves virtual, people crave tactile. Lark will offer a novel, hands-on experience that is fresh every time.
The Lark geography is interstitial space -- more public than your living room, more private than a coffee house, and just around the corner. A new idea in bricks-and-mortar.
We want the children who can't sit still, the bohemian teen, the cool kids, the mamas and papas, the hot date, the octogenarian with moves.
Active over Passive
Process over Perfect
Dirt under your nails.